After the death of his long-time mentor, the legendary feline-loving luchador Don Gato lost his taste for the fight,★But not for tequila. Once he avenged El General's death, Don Gato sold his car and invested the money into what some would call a pyramid scheme.★Lucky for Don Gato he was closer to the top of the pyramid,★So he got a bunch of money.

Don Gato took this money and went to vegas.★He put half of it on black and busted.★It was quite a blow. The only comfort for Don Gato was that the house provided complimentary drinks.★Don Gato ordered tequila. within moments of ingesting the agave-rich nectar of his homeland, Don Gato felt strength once again returning to his arms, his legs, his abs.★He felt the power. Don Gato took what remained of his money,★Minus the two breakfast buffets he had purchased, and once again he put it all on black. they said “Why not red, Don Gato?”★He didn't answer. Black hit. and Don Gato won. Don Gato left★With his winnings. He returned to Jalisco and bought a field.★On this field, Don Gato planted agave.★ Screen fades to black.

★Smash cut to Danny McBride, a lifelong tequila fan. When he discovered a tequila unlike anything he'd tasted before, and the mysterious legend who created it, he did what any reasonable person would do.★Drove straight to Jalisco, Mexico to document the story.★Along the way, Danny drank an impressive amount of tequila. He was under the impression it was complimentary. It was not.★Back in the States, he recruited a few lifelong food and beverage friends, along with his wife, Gia Ruiz McBride, to help introduce Don Gato Tequila to America.★Officially, the mission was to share an extraordinary tequila with the world.★Unofficially, they were trying to help Danny chip away at his tab.